Lessons from an online vaccine communication project
Most members of the general public use the internet to research health topics. However, the quality of vaccine-related material available online is mixed and internet search engines often bring web users to low-quality anti-vaccine websites. We present a case study of a pro-vaccine information hub l...
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| Veröffentlicht in: | Vaccine 2018-10, Vol.36 (44), p.6509-6511 |
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| container_issue | 44 |
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| container_title | Vaccine |
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| creator | Finnegan, Gary Holt, Daphne English, Peter M. Glismann, Steffen Thomson, Angus Salisbury, David M. Bogaerts, Hugues Bonanni, Paolo |
| description | Most members of the general public use the internet to research health topics. However, the quality of vaccine-related material available online is mixed and internet search engines often bring web users to low-quality anti-vaccine websites.
We present a case study of a pro-vaccine information hub launched in 2011. Vaccines Today provides high-quality information about vaccines and diseases, expert interviews, answers to frequently asked questions, parent/patient stories and videos/infographics. Twitter, Facebook, YouTube and Instagram are used to share this content and to engage with various online audiences.
This Commentary outlines what works in online communication about vaccines and offers proposals for improving the impact of online vaccine advocacy. The value of networking to boost visibility and search engine ranking is emphasised. Furthermore, we present the case for the sharing and application of best practice in online communication. |
| doi_str_mv | 10.1016/j.vaccine.2018.05.007 |
| format | Article |
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We present a case study of a pro-vaccine information hub launched in 2011. Vaccines Today provides high-quality information about vaccines and diseases, expert interviews, answers to frequently asked questions, parent/patient stories and videos/infographics. Twitter, Facebook, YouTube and Instagram are used to share this content and to engage with various online audiences.
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We present a case study of a pro-vaccine information hub launched in 2011. Vaccines Today provides high-quality information about vaccines and diseases, expert interviews, answers to frequently asked questions, parent/patient stories and videos/infographics. Twitter, Facebook, YouTube and Instagram are used to share this content and to engage with various online audiences.
This Commentary outlines what works in online communication about vaccines and offers proposals for improving the impact of online vaccine advocacy. The value of networking to boost visibility and search engine ranking is emphasised. 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education</topic><topic>Parents - psychology</topic><topic>Patient Education as Topic</topic><topic>Science communication</topic><topic>Search Engine</topic><topic>Search engines</topic><topic>Social networks</topic><topic>Vaccination - psychology</topic><topic>Vaccination Refusal - psychology</topic><topic>Vaccine confidence</topic><topic>Vaccine hesitancy</topic><topic>Vaccines</topic><topic>Vaccines - administration & dosage</topic><topic>Vaccines - adverse effects</topic><topic>Websites</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Finnegan, Gary</creatorcontrib><creatorcontrib>Holt, Daphne</creatorcontrib><creatorcontrib>English, Peter M.</creatorcontrib><creatorcontrib>Glismann, Steffen</creatorcontrib><creatorcontrib>Thomson, Angus</creatorcontrib><creatorcontrib>Salisbury, David M.</creatorcontrib><creatorcontrib>Bogaerts, Hugues</creatorcontrib><creatorcontrib>Bonanni, Paolo</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Bacteriology Abstracts (Microbiology B)</collection><collection>Nursing & Allied Health Database</collection><collection>Health and Safety Science Abstracts (Full archive)</collection><collection>Immunology Abstracts</collection><collection>Virology and AIDS Abstracts</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Medical Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>Public Health Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest One Sustainability</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>Biological Science Collection</collection><collection>ProQuest Central</collection><collection>Natural Science Collection</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>AIDS and Cancer Research Abstracts</collection><collection>SciTech Premium Collection</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>ProQuest Biological Science Collection</collection><collection>Consumer Health Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Healthcare Administration Database</collection><collection>Medical Database</collection><collection>Research Library</collection><collection>Algology Mycology and Protozoology Abstracts (Microbiology C)</collection><collection>Biological Science Database</collection><collection>Research Library (Corporate)</collection><collection>Nursing & Allied Health Premium</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>MEDLINE - Academic</collection><jtitle>Vaccine</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Finnegan, Gary</au><au>Holt, Daphne</au><au>English, Peter M.</au><au>Glismann, Steffen</au><au>Thomson, Angus</au><au>Salisbury, David M.</au><au>Bogaerts, Hugues</au><au>Bonanni, Paolo</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Lessons from an online vaccine communication project</atitle><jtitle>Vaccine</jtitle><addtitle>Vaccine</addtitle><date>2018-10-22</date><risdate>2018</risdate><volume>36</volume><issue>44</issue><spage>6509</spage><epage>6511</epage><pages>6509-6511</pages><issn>0264-410X</issn><eissn>1873-2518</eissn><abstract>Most members of the general public use the internet to research health topics. However, the quality of vaccine-related material available online is mixed and internet search engines often bring web users to low-quality anti-vaccine websites.
We present a case study of a pro-vaccine information hub launched in 2011. Vaccines Today provides high-quality information about vaccines and diseases, expert interviews, answers to frequently asked questions, parent/patient stories and videos/infographics. Twitter, Facebook, YouTube and Instagram are used to share this content and to engage with various online audiences.
This Commentary outlines what works in online communication about vaccines and offers proposals for improving the impact of online vaccine advocacy. The value of networking to boost visibility and search engine ranking is emphasised. Furthermore, we present the case for the sharing and application of best practice in online communication.</abstract><cop>Netherlands</cop><pub>Elsevier Ltd</pub><pmid>29921491</pmid><doi>10.1016/j.vaccine.2018.05.007</doi><tpages>3</tpages></addata></record> |
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| source | MEDLINE; Elsevier ScienceDirect Journals; ProQuest Central UK/Ireland |
| subjects | Autism Best practice Communication Decision making Epidemics Health communication Humans Influenza Internet Measles Parents - education Parents - psychology Patient Education as Topic Science communication Search Engine Search engines Social networks Vaccination - psychology Vaccination Refusal - psychology Vaccine confidence Vaccine hesitancy Vaccines Vaccines - administration & dosage Vaccines - adverse effects Websites |
| title | Lessons from an online vaccine communication project |
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