Beef meat preferences of consumers from Northwest Italy: Analysis of choice attributes

In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Northwest Italy. A choice experiment (Best-Worst scaling methodology) was used to identify consumer prefe...

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Veröffentlicht in:Meat science 2018-09, Vol.143, p.119-128
Hauptverfasser: Merlino, V.M., Borra, D., Girgenti, V., Dal Vecchio, A., Massaglia, S.
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container_start_page 119
container_title Meat science
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creator Merlino, V.M.
Borra, D.
Girgenti, V.
Dal Vecchio, A.
Massaglia, S.
description In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Northwest Italy. A choice experiment (Best-Worst scaling methodology) was used to identify consumer preferences and five clusters of purchaser. The responses were also analyzed on the basis of two variables, the frequency of meat consumption and the place of purchase. Piedmontese consumers considered “price” as the most important factor in meat purchasing, but “animal welfare” considerations played some part too.
doi_str_mv 10.1016/j.meatsci.2018.04.023
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subjects Animal welfare
Beef meat
Best worst analysis
Choice factors
Consumer
Price
title Beef meat preferences of consumers from Northwest Italy: Analysis of choice attributes
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