The key capabilities required for managing tourism business networks

This article applies the IMP (Industrial Marketing and Purchasing) Group approach to the analysis of the coordination of cooperative activities. It challenges the sustainability of the ‘manipulating’ demand approach in favor of the Value System Continuum in tourism business networks. It is hypothesi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Tourism management (1982) 2009-02, Vol.30 (1), p.31-40
Hauptverfasser:	Lemmetyinen, Arja, Go, Frank M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identity Capability Cooperation Coordination Network brand identity Tourism business network Value creation
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!