Using a Media Buyer To Promote Poison Center

Background: The Washington Poison Center held its first Poison Prevention Week Mr. Yuk poster contest for 3-5th graders. To increase participation and awareness of the Poison Center, the prize included featuring the winning poster on billboards throughout the state. Grant funds to purchase billboard...

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Bibliographische Detailangaben

Hauptverfasser:	Booth, K M, Hurley, W T
Format:	Tagungsbericht
Sprache:	eng
Online-Zugang:	Volltext
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