The Effect of Advertising on Children and Adolescents

In ∼100 years, marketing to children went from a severely frowned upon practice to an integral part of growing up as companies came to realize that investing in marketing to children and adolescents provides excellent immediate and future dividends. Each year, enormous sums of money are spent to rea...

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Veröffentlicht in:	Pediatrics (Evanston) 2017-11, Vol.140 (Suppl 2), p.S152-S156
Hauptverfasser:	Lapierre, Matthew A, Fleming-Milici, Frances, Rozendaal, Esther, McAlister, Anna R, Castonguay, Jessica
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Advertising - economics Advertising - methods Alcoholic Beverages - economics Child Child Behavior - psychology Decision Making Humans Marketing - economics Marketing - methods Mass Media - economics Nicotiana
Online-Zugang:	Volltext
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