History of Mass Sports and Features of Mass Sports Competition Marketing
From history of mass sports in modern time, the author analyses the features of mass sports and thinks that the aim of it is to improve people's health and to get social effect. Mass sports competition is different from the elite sport competition, and it pays more attention to marketing effect...
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| Veröffentlicht in: | Journal of Xi'an Institute of Physical Education 2006-03, Vol.23 (2), p.18-20 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | chi |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | From history of mass sports in modern time, the author analyses the features of mass sports and thinks that the aim of it is to improve people's health and to get social effect. Mass sports competition is different from the elite sport competition, and it pays more attention to marketing effect. |
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| ISSN: | 1001-747X |