The Professional Bull Riders Tour: growth and development of a niche sport
The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development in...
Gespeichert in:
| Veröffentlicht in: | The sport journal 2008-09, Vol.11 (4) |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 4 |
| container_start_page | |
| container_title | The sport journal |
| container_volume | 11 |
| creator | Maresco, Peter A Shuart, Joshua A |
| description | The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities. |
| format | Article |
| fullrecord | <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_19421472</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A210521307</galeid><sourcerecordid>A210521307</sourcerecordid><originalsourceid>FETCH-LOGICAL-g1762-b24a76208190a4981def15ead2e878dd710bbd3582cfa53f1c135446b8093d3</originalsourceid><addsrcrecordid>eNqN0EFLwzAUB_AiCs7pd8hJ8FBJ0nZNvc2hczKcuN1L2rx0kSypSap-fAPzsIEHeYf3ePze__BOkhEp8iytCsJOD-bz5ML7d4xpiSs6Sp43W0CvzkrwXlnDNboftEZvSoDzaGMHd4c6Z7_CFnEjkIBP0LbfgQnISsSRUW0M8L114TI5k1x7uPrt42T9-LCZPaXL1Xwxmy7TjpQTmjY057FjRirM84oRAZIUwAUFVjIhSoKbRmQFo63kRSZJS7IizycNw1UmsnFyvU_tnf0YwId6p3wLWnMDdvA1qXJK8pJGeLuHHddQKyNtcLyNJWCnWmtAqrifUoILSjJcxoObo4NoAnyHjg_e14v1y78tmy-PbfqXba3W0EEdfzNbHfof0eyDvA</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>19421472</pqid></control><display><type>article</type><title>The Professional Bull Riders Tour: growth and development of a niche sport</title><source>Alma/SFX Local Collection</source><creator>Maresco, Peter A ; Shuart, Joshua A</creator><creatorcontrib>Maresco, Peter A ; Shuart, Joshua A</creatorcontrib><description>The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.</description><identifier>ISSN: 1543-9518</identifier><identifier>EISSN: 1543-9518</identifier><language>eng</language><publisher>United States Sports Academy</publisher><ispartof>The sport journal, 2008-09, Vol.11 (4)</ispartof><rights>COPYRIGHT 2008 United States Sports Academy</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780</link.rule.ids></links><search><creatorcontrib>Maresco, Peter A</creatorcontrib><creatorcontrib>Shuart, Joshua A</creatorcontrib><title>The Professional Bull Riders Tour: growth and development of a niche sport</title><title>The sport journal</title><addtitle>Sport Journal</addtitle><description>The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.</description><issn>1543-9518</issn><issn>1543-9518</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2008</creationdate><recordtype>article</recordtype><recordid>eNqN0EFLwzAUB_AiCs7pd8hJ8FBJ0nZNvc2hczKcuN1L2rx0kSypSap-fAPzsIEHeYf3ePze__BOkhEp8iytCsJOD-bz5ML7d4xpiSs6Sp43W0CvzkrwXlnDNboftEZvSoDzaGMHd4c6Z7_CFnEjkIBP0LbfgQnISsSRUW0M8L114TI5k1x7uPrt42T9-LCZPaXL1Xwxmy7TjpQTmjY057FjRirM84oRAZIUwAUFVjIhSoKbRmQFo63kRSZJS7IizycNw1UmsnFyvU_tnf0YwId6p3wLWnMDdvA1qXJK8pJGeLuHHddQKyNtcLyNJWCnWmtAqrifUoILSjJcxoObo4NoAnyHjg_e14v1y78tmy-PbfqXba3W0EEdfzNbHfof0eyDvA</recordid><startdate>20080922</startdate><enddate>20080922</enddate><creator>Maresco, Peter A</creator><creator>Shuart, Joshua A</creator><general>United States Sports Academy</general><scope>8GL</scope><scope>ISN</scope><scope>7TS</scope></search><sort><creationdate>20080922</creationdate><title>The Professional Bull Riders Tour: growth and development of a niche sport</title><author>Maresco, Peter A ; Shuart, Joshua A</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g1762-b24a76208190a4981def15ead2e878dd710bbd3582cfa53f1c135446b8093d3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2008</creationdate><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Maresco, Peter A</creatorcontrib><creatorcontrib>Shuart, Joshua A</creatorcontrib><collection>Gale In Context: High School</collection><collection>Gale In Context: Canada</collection><collection>Physical Education Index</collection><jtitle>The sport journal</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Maresco, Peter A</au><au>Shuart, Joshua A</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Professional Bull Riders Tour: growth and development of a niche sport</atitle><jtitle>The sport journal</jtitle><addtitle>Sport Journal</addtitle><date>2008-09-22</date><risdate>2008</risdate><volume>11</volume><issue>4</issue><issn>1543-9518</issn><eissn>1543-9518</eissn><abstract>The Professional Bull Riders Tour (PBR) presents an opportunity to study a niche sport in transition. After its days as simply a part of the rodeo, the tour has seen tremendous growth as a separate, independent activity. This paper highlights the beginnings of the PBR and its eventual development into one of the highest earning and most watched non-prime-time spectator sports. It also focuses on the development of the marketing behind the PBR and includes an analysis of sponsors and ancillary marketing activities.</abstract><pub>United States Sports Academy</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1543-9518 |
| ispartof | The sport journal, 2008-09, Vol.11 (4) |
| issn | 1543-9518 1543-9518 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_19421472 |
| source | Alma/SFX Local Collection |
| title | The Professional Bull Riders Tour: growth and development of a niche sport |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-10T10%3A20%3A59IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Professional%20Bull%20Riders%20Tour:%20growth%20and%20development%20of%20a%20niche%20sport&rft.jtitle=The%20sport%20journal&rft.au=Maresco,%20Peter%20A&rft.date=2008-09-22&rft.volume=11&rft.issue=4&rft.issn=1543-9518&rft.eissn=1543-9518&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA210521307%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=19421472&rft_id=info:pmid/&rft_galeid=A210521307&rfr_iscdi=true |