Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy

Self-presentation is a fundamental aspect of social life, with myriad critical outcomes dependent on others' impressions. We identify and offer the first empirical investigation of a prevalent, yet understudied, self-presentation strategy: humblebragging. Across 9 studies, including a week-long...

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Veröffentlicht in:Journal of personality and social psychology 2018-01, Vol.114 (1), p.52-74
Hauptverfasser: Sezer, Ovul, Gino, Francesca, Norton, Michael I.
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Sprache:eng
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