A full Bayesian approach to appraise the safety effects of pedestrian countdown signals to drivers

•Evaluate the safety effectiveness of pedestrian countdown signals to drivers.•The full Bayes approach is used to examine the time-based effectiveness of pedestrian countdown signals.•The presence of pedestrian countdown signals improves driver’s safety by significantly reducing total, rear-end, and property damage only crashes.•The reduction of rear-end crashes for intersections with pedestrian countdown signals decline with time in the post-intervention period. Although they are meant for pedestrians, pedestrian countdown signals (PCSs) give cues to drivers about the length of the remaining green phase, hence affecting drivers’ behavior at intersections. This study focuses on the evaluation of the safety effectiveness of PCSs to drivers, in the cities of Jacksonville and Gainesville, Florida, using crash modification factors (CMFs) and crash modification functions (CMFunctions). A full Bayes (FB) before-and-after with comparison group method was used to quantify the safety impacts of PCSs to drivers. The CMFs were established for distinctive categories of crashes based on crash type (rear-end and angle collisions) and severity level (total, fatal and injury (FI), and property damage only (PDO) collisions). The CMFs findings indicated that installing PCSs result in a significant improvement of drivers’ safety, at a 95% Bayesian credible interval (BCI), for total, PDO, and rear-end collisions. The results of FI and angle crashes were not significant. The CMFunctions indicate that the treatment effectiveness varies considerably with post-treatment time and traffic volume. Nevertheless, the CMFs on rear-end crashes are observed to decline with post-treatment time. In summary, the results suggest the usefulness of PCSs for drivers. The findings of this study may prompt a need for a broader research to investigate the need to design PCSs that will serve the purpose not only of pedestrians, but drivers as well.