Policy and marketing changes to help curb childhood obesity: government ban vs. industry self-regulation

Childhood obesity has become a public health crisis requiring action from government and food marketers. Building on attribution theory, this study advances understanding of how parents respond to information about policies intended to restrict sales promotion (i.e. toy premiums) paired with childre...

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Veröffentlicht in:International journal of consumer studies 2016-09, Vol.40 (5), p.519-526
Hauptverfasser: Dumitrescu, Claudia, Shaw Hughner, Renée, Shultz II, Clifford J.
Format: Artikel
Sprache:eng
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