“We’ve learned to live with it”—A qualitative study of Australian horse owners’ attitudes, perceptions and practices in response to Hendra virus

•Qualitative study on horse owners’ perceptions and practices around Hendra virus.•Theoretical model of horse owners’ approaches to mitigate Hendra virus risk.•Perception of Hendra virus including severity and likelihood played a central role.•Different perceptions of risk, barriers and motivators l...

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