Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines

This study investigated the effect of different contexts on consumers' mood, product-evoked emotions, liking and willingness to pay for wine. Three consumer trials (n=114, 115, and 120) examined 3 different sample sets of 4 Australian commercial Shiraz wines. Each sample set was comprised of a...

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Veröffentlicht in:	Food research international 2016-11, Vol.89 (Pt 1), p.254-265
Hauptverfasser:	Danner, Lukas, Ristic, Renata, Johnson, Trent E., Meiselman, Herbert L., Hoek, Annet C., Jeffery, David W., Bastian, Susan E.P.
Format:	Artikel
Sprache:	eng
Schlagworte:	Australian Wine Evoked Emotions Lexicon (AWEEL) Consumption context Emotional response Liking Mood Willingness to pay
Online-Zugang:	Volltext
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