Survival strategy of OEM companies: a case study of the Chinese toy industry

Purpose Although there have been many discussions on the status and development of original equipment manufacturers (OEMs), theory on how they survive is minimal. Little is known about how OEMs survive and upgrade to other business models, such as original design manufacturers (ODMs) and original br...

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Veröffentlicht in:	International journal of operations & production management 2016-09, Vol.36 (9), p.1065-1088
Hauptverfasser:	Chen, Dezhi, Wei, William, Hu, Daiping, Muralidharan, Etayankara
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Business models Case studies Contracts Core competencies Cost engineering Economic models Economics Emerging markets Equipment costs Factories Global economy Globalization Industrialized nations Investments Manufacturers Manufacturing Marketing OEM Offshore Outsourcing Product design Product development R&D Research & development Strategy Survival Toy industry Value chain
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