The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams

The purpose of this empirical study is to identify the key marketing and scheduling determinants of game attendance at minor league baseball games. Identification of such marketing and scheduling factors can provide the management of minor league teams in similar environments with information to mor...

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Veröffentlicht in:	International advances in economic research 2013-08, Vol.19 (3), p.249-257
Hauptverfasser:	Cebula, Richard J., Coombs, Christopher K., Lawson, Luther, Foley, Maggie
Format:	Artikel
Sprache:	eng
Schlagworte:	Baseball teams Economic Growth Economic impact Economic models Economic statistics Economic theory Economics Economics and Finance International Economics Macroeconomics/Monetary Economics//Financial Economics Market strategy Marketing Metropolitan areas Microeconomics Minor league baseball Operating revenue Poverty Professional baseball Sales Scheduling Sports executives Sports fans Sports marketing Studies
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