Self-relevance effects and label choice: Strong variations in label-matching performance due to non-self-relevant factors

Merely associating one’s self with a stimulus may be enough to enhance performance in a label-matching paradigm (Sui, He, & Humphreys, 2012 ), implying prioritized processing of self-relevant stimuli. For instance, labeling a square as SELF and a circle as OTHER yields speeded performance when v...

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