Demand Growth in Services: A Discrete Choice Analysis of Customer Preferences and Online Selling

ABSTRACT The selling of perishable services (e.g., hotel rooms, airline seats, and rental cars) online is increasingly popular with both retailers and consumers. Among the innovative approaches to online sales is opaque selling. First popularized by Priceline.com's name‐your‐own‐price model, op...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Decision sciences 2016-06, Vol.47 (3), p.473-491
Hauptverfasser:	Xie, Xiaoqing (Kristine), Verma, Rohit, Anderson, Chris K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Channels Commodities Consumer behavior Consumer behaviour Consumers Distribution channels Hotels Hotels & motels Online Preferences Reservation systems Revenues Sales Streams Studies Survey Research and Regression Methods
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!