Maneuvering through Hostile Environments: How Firms Leverage Product and Process Innovativeness

ABSTRACT Is focusing on innovativeness the appropriate organizational response in hostile environments? This study addresses four distinct forms of hostile environments: market decline, restrictiveness, competition, and resource scarcity. The research draws on contingency theory to explain how these...

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Veröffentlicht in:	Decision sciences 2016-10, Vol.47 (5), p.907-956
Hauptverfasser:	Kach, Andrew, Busse, Christian, Azadegan, Arash, Wagner, Stephan M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Balances (scales) Categories Climate Contingency Theory Corporate culture Environmental Hostility Environmental impact Hostility Industrial plants Innovation Innovations Manufacturers Markets Mediation Process Innovativeness Product innovation Product Innovativeness Small & medium sized enterprises-SME Structural Equation Modeling Studies Suppression
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