Selling Issues with Solutions: Igniting Social Intrapreneurship in for-Profit Organizations

We offer an explanation of the issue selling process when issues deviate from the dominant logic of organizations. Our main objective is to articulate the multiple ways in which socially oriented innovations can be legitimated in for‐profit organizations through the work of bottom‐up change agents,...

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Veröffentlicht in:	Journal of management studies 2016-07, Vol.53 (5), p.794-820
Hauptverfasser:	Alt, Elisa, Craig, Justin B.
Format:	Artikel
Sprache:	eng
Schlagworte:	framing tasks institutional logics Intrapreneurs issue selling legitimacy judgments Social activism Social conditions & trends Social entrepreneurship social intrapreneurship Studies Theory vocabularies
Online-Zugang:	Volltext
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