Demand Determinants of Cruise Tourists in Competitive Markets: Motivation, Preference and Intention

Demand Determinants of Cruise Tourists in Competitive Markets: Motivation, Preference and Intention

The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand based on the nexus of motivation, preference and intention of cruise tourists. The paper identifies the drivers of this demand in competitive markets. The model results show...

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Veröffentlicht in:Tourism economics : the business and finance of tourism and recreation 2016-04, Vol.22 (2), p.227-253
Hauptverfasser: Chen, Jamie M., Neuts, Bart, Nijkamp, Peter, Liu, Jingjing
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Sprache:eng
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Asia
Cruises
Decision making models
Demand
Motivation
Preferences
Quantitative psychology
Studies
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container_end_page 253
container_issue 2
container_start_page 227
container_title Tourism economics : the business and finance of tourism and recreation
container_volume 22
creator Chen, Jamie M.
Neuts, Bart
Nijkamp, Peter
Liu, Jingjing
description The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand based on the nexus of motivation, preference and intention of cruise tourists. The paper identifies the drivers of this demand in competitive markets. The model results show that different cruise motives have a significant effect (positive or negative) on specific cruise preferences and intentions, while some significant relationships between cruise preferences and intentions could also be found. Based on this structural path model, the authors apply an ANOVA approach to compare the differences of cruise motivations and cruise preferences in Asian markets in order to trace the instrumental determinants of cruise passengers, leading to a new understanding of the commonalities and differences of cruise competitiveness in different regional markets.
doi_str_mv 10.5367/te.2016.0546
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source SAGE Complete A-Z List
subjects Asia
Cruises
Decision making models
Demand
Motivation
Preferences
Quantitative psychology
Studies
title Demand Determinants of Cruise Tourists in Competitive Markets: Motivation, Preference and Intention
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