The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers' Propensity to Choose Green Hotels

Previous research on consumers' willingness to choose a green hotel has yielded mixed results, with some studies indicating a positive relationship with the hotel's CSR initiatives, while others suggesting that there is no booking advantage for hotels going green. The present research seek...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of business ethics 2016-07, Vol.136 (3), p.575-585
Hauptverfasser:	Gao, Yixing Lisa, Mattila, Anna S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Aesthetics Behavior Business and Management Business Ethics Consumer behavior Consumer choice Consumer motivation Consumer research Consumers Consumption Decision making Ecological sustainability Education Environmental impact Ethics Green marketing Hospitality industry Hotels Hotels & motels Hypotheses Management Marketing Personality Philosophy Popularity Quality of Life Research Self esteem Self image Social exclusion Social identity Social integration Social psychology Sustainability
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!