"Multisensory brand search: How the meaning of sounds guides consumers' visual attention": Correction to Knoeferle et al. (2016)

Reports an error in "Multisensory brand search: How the meaning of sounds guides consumers' visual attention" by Klemens M. Knoeferle, Pia Knoeferle, Carlos Velasco and Charles Spence ( , 2016[Jun], Vol 22[2], 196-210). In the article, under Experiment 2, Design and Stimuli, the set n...

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Veröffentlicht in:	Journal of experimental psychology. Applied 2017-03, Vol.23 (1), p.113-113
Format:	Artikel
Sprache:	eng
Schlagworte:	Auditory Stimulation Brand Names Consumer Behavior Learning Meaning Visual Attention Visual Search Visual Tracking
Online-Zugang:	Volltext
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