Impact of a targeted direct marketing price promotion intervention (Buywell) on food‐purchasing behaviour by low income consumers: a randomised controlled trial

Background Price promotions are a promising intervention for encouraging healthier food purchasing. We aimed to assess the impact of a targeted direct marketing price promotion combined with healthy eating advice and recipe suggestions on the purchase of selected healthier foods by low income consum...

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Veröffentlicht in:	Journal of human nutrition and dietetics 2017-08, Vol.30 (4), p.524-533
Hauptverfasser:	Stead, M., MacKintosh, A. M., Findlay, A., Sparks, L., Anderson, A. S., Barton, K., Eadie, D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Aged Commerce - economics Consumer Behavior Consumers Customers Diet, Healthy - economics Direct marketing Eating Feasibility Studies Female Focus Groups Food Food - economics Food selection health inequalities Humans Income Intervention Low income groups Marketing Marketing - economics Middle Aged Milk nutrition Point of sale systems Poverty promotion public health Purchasing Randomization Recipes Switching United Kingdom
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