Sympathy for the Devil
This study examines whether broadcast news reduces negativity toward political leaders by exposing partisans to opposing viewpoints. For analysis, both exposure to broadcast news and variation in media content are used to predict changes in feelings toward the candidates during the 2008 presidential...
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| Veröffentlicht in: | American politics research 2017-01, Vol.45 (1), p.63-84 |
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| container_end_page | 84 |
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| container_title | American politics research |
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| creator | Smith, Glen |
| description | This study examines whether broadcast news reduces negativity toward political leaders by exposing partisans to opposing viewpoints. For analysis, both exposure to broadcast news and variation in media content are used to predict changes in feelings toward the candidates during the 2008 presidential election. The results suggest that increased exposure to broadcast news increased partisans' favorability toward the out-party candidate. In addition, increased coverage of the candidates was followed by increased favorability among members of the opposing party. These results demonstrate the benefits of exposure to two-sided communications flows for the reduction of animosity between the political parties. Moreover, these results suggest that public negativity toward political leaders might be even worse if not for the large amount of overlap between the audiences for partisan and mainstream news outlets. |
| doi_str_mv | 10.1177/1532673X16643815 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1532-673X |
| ispartof | American politics research, 2017-01, Vol.45 (1), p.63-84 |
| issn | 1532-673X 1552-3373 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1866656274 |
| source | Worldwide Political Science Abstracts; SAGE Complete A-Z List; Alma/SFX Local Collection |
| subjects | Audiences Broadcast journalism Candidates Elections Mass media Partisanship Political campaigns Political leadership Political parties Politicians Presidential campaigns Presidential candidates Presidential elections Presidents Public opinion Television news |
| title | Sympathy for the Devil |
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