Service quality explains why people use freemium services but not if they go premium: An empirical study in free-to-play games

•Freemium has become de facto business model for online services.•User responses were gathered from freemium games (N=869).•Service quality positively predicts intentions to continue using freemium services.•Quality of a freemium service is indirectly associated with premium purchases.•The effect of...

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Veröffentlicht in:	International journal of information management 2017-02, Vol.37 (1), p.1449-1459
Hauptverfasser:	Hamari, Juho, Hanner, Nicolai, Koivisto, Jonna
Format:	Artikel
Sprache:	eng
Schlagworte:	Added value Business Business models Computer & video games Customers Demand Free-to-play Freemium Games Information dissemination Online games Premium Premiums Purchase behavior Quality Quality assurance Quality of service Reliability Service quality Servqual
Online-Zugang:	Volltext
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