Why Packaging Is Commercially Vital for Tobacco Corporations

This study analyses what British American Tobacco (BAT) and its 4 publicly listed Asian subsidiary companies have told their shareholders about the commercial value of tobacco packaging. The discourse on packaging in BAT annual reports was analyzed, revealing themes of modernization, rejuvenation, i...

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Bibliographische Detailangaben

Veröffentlicht in:	Asia-Pacific journal of public health 2017-03, Vol.29 (2), p.132-139
Hauptverfasser:	Barraclough, Simon, Gleeson, Deborah
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising as Topic Asia Commerce Humans Marketing Product Packaging Tobacco Industry - economics Tobacco Products
Online-Zugang:	Volltext
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