The Impact of Sustainability Information on Consumer Decision Making
Summary This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000...
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| Veröffentlicht in: | Journal of industrial ecology 2016-08, Vol.20 (4), p.882-892 |
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| container_end_page | 892 |
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| container_title | Journal of industrial ecology |
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| creator | O'Rourke, Dara Ringer, Abraham |
| description | Summary
This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000 online purchase interactions on the website GoodGuide.com and find a significant impact of certain types of sustainability information on purchase intentions, varying across different types of consumers, issues, and product categories. Health ratings in particular showed the strongest effects. Direct users—those who intentionally sought out sustainability information—were most strongly influenced by sustainability information, with an average purchase intention rate increase of 1.15 percentage points for each point increase in overall product score, reported on a zero to ten scale. However, sustainability information had, on average, no impact on nondirect users, demonstrating that simply providing more or better information on sustainability issues will likely have limited impact on changing mainstream consumer behavior unless it is designed to connect into existing decision‐making processes. |
| doi_str_mv | 10.1111/jiec.12310 |
| format | Article |
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This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000 online purchase interactions on the website GoodGuide.com and find a significant impact of certain types of sustainability information on purchase intentions, varying across different types of consumers, issues, and product categories. Health ratings in particular showed the strongest effects. Direct users—those who intentionally sought out sustainability information—were most strongly influenced by sustainability information, with an average purchase intention rate increase of 1.15 percentage points for each point increase in overall product score, reported on a zero to ten scale. However, sustainability information had, on average, no impact on nondirect users, demonstrating that simply providing more or better information on sustainability issues will likely have limited impact on changing mainstream consumer behavior unless it is designed to connect into existing decision‐making processes.</description><identifier>ISSN: 1088-1980</identifier><identifier>EISSN: 1530-9290</identifier><identifier>DOI: 10.1111/jiec.12310</identifier><language>eng</language><publisher>New Haven: Blackwell Publishing Ltd</publisher><subject>attitudes-behavior gap ; behavior change ; Consumer behavior ; consumers ; Decision analysis ; Decision making ; Electronic commerce ; Empirical analysis ; Impact analysis ; industrial ecology ; Motivation ; Social responsibility ; Studies ; Sustainability ; sustainability information</subject><ispartof>Journal of industrial ecology, 2016-08, Vol.20 (4), p.882-892</ispartof><rights>2015 by Yale University</rights><rights>Copyright © 2016, Yale University</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c4360-5e52c6294af611b519ada352ca2769851da74b652dc7c0b409716195c3a1c19b3</citedby><cites>FETCH-LOGICAL-c4360-5e52c6294af611b519ada352ca2769851da74b652dc7c0b409716195c3a1c19b3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fjiec.12310$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fjiec.12310$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1417,27924,27925,45574,45575</link.rule.ids></links><search><creatorcontrib>O'Rourke, Dara</creatorcontrib><creatorcontrib>Ringer, Abraham</creatorcontrib><title>The Impact of Sustainability Information on Consumer Decision Making</title><title>Journal of industrial ecology</title><addtitle>Journal of Industrial Ecology</addtitle><description>Summary
This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000 online purchase interactions on the website GoodGuide.com and find a significant impact of certain types of sustainability information on purchase intentions, varying across different types of consumers, issues, and product categories. Health ratings in particular showed the strongest effects. Direct users—those who intentionally sought out sustainability information—were most strongly influenced by sustainability information, with an average purchase intention rate increase of 1.15 percentage points for each point increase in overall product score, reported on a zero to ten scale. However, sustainability information had, on average, no impact on nondirect users, demonstrating that simply providing more or better information on sustainability issues will likely have limited impact on changing mainstream consumer behavior unless it is designed to connect into existing decision‐making processes.</description><subject>attitudes-behavior gap</subject><subject>behavior change</subject><subject>Consumer behavior</subject><subject>consumers</subject><subject>Decision analysis</subject><subject>Decision making</subject><subject>Electronic commerce</subject><subject>Empirical analysis</subject><subject>Impact analysis</subject><subject>industrial ecology</subject><subject>Motivation</subject><subject>Social responsibility</subject><subject>Studies</subject><subject>Sustainability</subject><subject>sustainability information</subject><issn>1088-1980</issn><issn>1530-9290</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><recordid>eNp9kE1LAzEQhoMoqNWLv2DBiwirmc3HJkepVSt-oRWPIZtmNXU_arKL9t-bWvXgwWFghuF5Z4YXoT3ARxDjeOasOYKMAF5DW8AITmUm8XrssRApSIE30XYIM4yB8AxvodPJi03G9VybLmnL5KEPnXaNLlzlukUybsrW17pzbZPEHLZN6Gvrk1NrXFgOr_Wra5530Eapq2B3v-sAPZ6NJsOL9Or2fDw8uUoNJRynzLLM8ExSXXKAgoHUU03iTGc5l4LBVOe04CybmtzggmKZAwfJDNFgQBZkgA5We-e-fett6FTtgrFVpRvb9kGBoJwIzKmI6P4fdNb2vonfqehCPEe5-J8SQDJGlhsH6HBFGd-G4G2p5t7V2i8UYLW0XS1tV1-2RxhW8Lur7OIfUl2OR8MfTbrSuNDZj1-N9q-K5yRn6unmXAE9e6L3d9dqQj4Bt1uQxw</recordid><startdate>201608</startdate><enddate>201608</enddate><creator>O'Rourke, Dara</creator><creator>Ringer, Abraham</creator><general>Blackwell Publishing Ltd</general><general>Wiley Subscription Services, Inc</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7ST</scope><scope>8BJ</scope><scope>C1K</scope><scope>FQK</scope><scope>JBE</scope><scope>SOI</scope></search><sort><creationdate>201608</creationdate><title>The Impact of Sustainability Information on Consumer Decision Making</title><author>O'Rourke, Dara ; Ringer, Abraham</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4360-5e52c6294af611b519ada352ca2769851da74b652dc7c0b409716195c3a1c19b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>attitudes-behavior gap</topic><topic>behavior change</topic><topic>Consumer behavior</topic><topic>consumers</topic><topic>Decision analysis</topic><topic>Decision making</topic><topic>Electronic commerce</topic><topic>Empirical analysis</topic><topic>Impact analysis</topic><topic>industrial ecology</topic><topic>Motivation</topic><topic>Social responsibility</topic><topic>Studies</topic><topic>Sustainability</topic><topic>sustainability information</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>O'Rourke, Dara</creatorcontrib><creatorcontrib>Ringer, Abraham</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Environment Abstracts</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Environmental Sciences and Pollution Management</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>Environment Abstracts</collection><jtitle>Journal of industrial ecology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>O'Rourke, Dara</au><au>Ringer, Abraham</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Impact of Sustainability Information on Consumer Decision Making</atitle><jtitle>Journal of industrial ecology</jtitle><addtitle>Journal of Industrial Ecology</addtitle><date>2016-08</date><risdate>2016</risdate><volume>20</volume><issue>4</issue><spage>882</spage><epage>892</epage><pages>882-892</pages><issn>1088-1980</issn><eissn>1530-9290</eissn><abstract>Summary
This article presents an empirical analysis of the impact of sustainability information on consumer purchase intentions and how this influence varies by issue (health, environment, and social responsibility), product category, type of consumer, and type of information. We assess over 40,000 online purchase interactions on the website GoodGuide.com and find a significant impact of certain types of sustainability information on purchase intentions, varying across different types of consumers, issues, and product categories. Health ratings in particular showed the strongest effects. Direct users—those who intentionally sought out sustainability information—were most strongly influenced by sustainability information, with an average purchase intention rate increase of 1.15 percentage points for each point increase in overall product score, reported on a zero to ten scale. However, sustainability information had, on average, no impact on nondirect users, demonstrating that simply providing more or better information on sustainability issues will likely have limited impact on changing mainstream consumer behavior unless it is designed to connect into existing decision‐making processes.</abstract><cop>New Haven</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1111/jiec.12310</doi><tpages>11</tpages><oa>free_for_read</oa></addata></record> |
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| identifier | ISSN: 1088-1980 |
| ispartof | Journal of industrial ecology, 2016-08, Vol.20 (4), p.882-892 |
| issn | 1088-1980 1530-9290 |
| language | eng |
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| source | Access via Wiley Online Library |
| subjects | attitudes-behavior gap behavior change Consumer behavior consumers Decision analysis Decision making Electronic commerce Empirical analysis Impact analysis industrial ecology Motivation Social responsibility Studies Sustainability sustainability information |
| title | The Impact of Sustainability Information on Consumer Decision Making |
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