Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior

Recent environmental disasters worldwide have made people consider the need for environmental protection. Therefore, the invisible pressure from these people made a paradigm shift on the economic structure as well as the business strategies. Even if these pressures from the environmental-friendly pe...

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Veröffentlicht in:	Technological forecasting & social change 2016-11, Vol.112, p.155-163
Hauptverfasser:	Chen, Shih-Chih, Hung, Chung-Wen
Format:	Artikel
Sprache:	eng
Schlagworte:	Acceptance Attitudes Behavioral decision theory Business Consciousness Consumers Consumption Disasters Economic structure Economic theory Environmental consciousness Environmental ethics Environmental ethics and beliefs Environmental protection Ethical standards Ethics Green products Human behavior Internet Least squares method Locus of control Norms Product acceptance Production consumption relationship Protection Social impression Social perception Strategy Studies Theory of planned behavior
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