Exploring consumer preferences for hedonic and utilitarian food attributes

Purpose – The purpose of this paper is to identify the relative importance of four main attributes of food products for consumer’s choice. These are price, taste, environmental friendliness and healthfulness, tested across hedonic and utilitarian food products (milk and ice-cream). The weighting of...

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Veröffentlicht in:	British food journal (1966) 2015-12, Vol.117 (12), p.3039-3063
Hauptverfasser:	Maehle, Natalia, Iversen, Nina, Hem, Leif, Otnes, Cele
Format:	Artikel
Sprache:	eng
Schlagworte:	Animal welfare Attitudes Categories Consumer behavior Consumers Consumption Decision making Environmental labelling Environmental testing Ethics Fair trade Food Food & nutrition Food preferences Food products Foods Ice cream Influence Milk Natural & organic foods Nutritive value Preferences Public policy & environmental management Purchasing Segments Studies Taste Tradeoffs Willingness to pay
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