A novel social network mining approach for customer segmentation and viral marketing

Emergence of social networks facilitates individuals to communicate, share opinions and form communities. Organizations benefit from social networks in monitoring customers’ behavior. Social networks mining and analysis aims to segment customers and determine the most influential actors for viral ma...

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Veröffentlicht in:	Wiley interdisciplinary reviews. Data mining and knowledge discovery 2016-09, Vol.6 (5), p.177-189
Hauptverfasser:	Helal, Nivin A., Ismail, Rasha M., Badr, Nagwa L., Mostafa, Mostafa G. M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Clustering Communities Customers Data mining Emergence Marketing Mining Monitoring Social networks Tasks Viral marketing Wire
Online-Zugang:	Volltext
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