An empirical investigation of ethnic food consumption: A perspective of majority ethnic group

Purpose - Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food consumption; to which many issues are attached which are not adequately addressed in marketing literature. Recently, mar...

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Bibliographische Detailangaben

Veröffentlicht in:	British food journal (1966) 2015-01, Vol.117 (4), p.1239-1255
1. Verfasser:	Ayyub, Rana Muhammad
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumption Cultural aspects Ethnic Foods Marketing Mathematical models Racism Sampling
Online-Zugang:	Volltext
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