Understanding online safety behaviors: A protection motivation theory perspective

Internet users experience a variety of online security threats that require them to enact safety precautions. Protection motivation theory (PMT) provides a theoretical framework for understanding Internet users' security protection that has informed past research. Ongoing research on online saf...

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Veröffentlicht in:Computers & security 2016-06, Vol.59, p.138-150
Hauptverfasser: Tsai, Hsin-yi Sandy, Jiang, Mengtian, Alhabash, Saleem, LaRose, Robert, Rifon, Nora J., Cotten, Shelia R.
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container_end_page 150
container_issue
container_start_page 138
container_title Computers & security
container_volume 59
creator Tsai, Hsin-yi Sandy
Jiang, Mengtian
Alhabash, Saleem
LaRose, Robert
Rifon, Nora J.
Cotten, Shelia R.
description Internet users experience a variety of online security threats that require them to enact safety precautions. Protection motivation theory (PMT) provides a theoretical framework for understanding Internet users' security protection that has informed past research. Ongoing research on online safety recommends new motivational factors that are integrated here in a PMT framework for the first time. Using PMT, a cross-sectional survey (N = 988) of Amazon Mechanical Turk (MTurk) users was conducted to examine how classical and new PMT factors predicted security intentions. Coping appraisal variables were the strongest predictors of online safety intentions, especially habit strength, response efficacy, and personal responsibility. Threat severity was also a significant predictor. Incorporating additional factors (i.e., prior experiences, subjective norms, habit strength, perceived security support, and personal responsibility) into the conventional PMT model increased the model's explanatory power by 15%. Findings are discussed in relation to advancing PMT within the context of online security for home computer users.
doi_str_mv 10.1016/j.cose.2016.02.009
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source Elsevier ScienceDirect Journals Complete
subjects Computer information security
Computer security
Computer use
Cross sections
Habit strength
Habits
Internet
Mathematical models
Motivation
Network security
Online
Online safety
Protection motivation theory
Response cost
Safety
Strength
Studies
title Understanding online safety behaviors: A protection motivation theory perspective
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