SUPPORTING LOCAL FOOD SYSTEM DEVELOPMENT THROUGH FOOD PRICE PREMIUM DONATIONS: A POLICY PROPOSAL

This study investigates consumer preferences for a marketing system that improves integration of farmers into a local food system. Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates rev...

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Veröffentlicht in:Journal of agricultural and applied economics 2016-05, Vol.48 (2), p.192-217
Hauptverfasser: WILLIS, DAVID B., CARPIO, CARLOS E., BOYS, KATHRYN A.
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container_title Journal of agricultural and applied economics
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creator WILLIS, DAVID B.
CARPIO, CARLOS E.
BOYS, KATHRYN A.
description This study investigates consumer preferences for a marketing system that improves integration of farmers into a local food system. Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates reveal that, on average, households are willing to pay 11% more for locally grown relative to nonlocal agricultural products. When the locally grown product attribute is combined with a donation to support a LFB, the premium nearly doubles. Results suggest that the proposed system could provide resources to strengthen local food distribution networks.
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subjects Agriculture
Consumers
Distribution channels
Donations
Farmers markets
Farms
Federal regulation
Food
Food products
Food programs
Food supply
Households
Local food systems
Retail stores
Sales
Willingness to pay
title SUPPORTING LOCAL FOOD SYSTEM DEVELOPMENT THROUGH FOOD PRICE PREMIUM DONATIONS: A POLICY PROPOSAL
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