SUPPORTING LOCAL FOOD SYSTEM DEVELOPMENT THROUGH FOOD PRICE PREMIUM DONATIONS: A POLICY PROPOSAL
This study investigates consumer preferences for a marketing system that improves integration of farmers into a local food system. Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates rev...
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Veröffentlicht in: | Journal of agricultural and applied economics 2016-05, Vol.48 (2), p.192-217 |
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creator | WILLIS, DAVID B. CARPIO, CARLOS E. BOYS, KATHRYN A. |
description | This study investigates consumer preferences for a marketing system that improves integration of farmers into a local food system. Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates reveal that, on average, households are willing to pay 11% more for locally grown relative to nonlocal agricultural products. When the locally grown product attribute is combined with a donation to support a LFB, the premium nearly doubles. Results suggest that the proposed system could provide resources to strengthen local food distribution networks. |
doi_str_mv | 10.1017/aae.2016.10 |
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Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates reveal that, on average, households are willing to pay 11% more for locally grown relative to nonlocal agricultural products. When the locally grown product attribute is combined with a donation to support a LFB, the premium nearly doubles. 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Agric. Appl. Econ</addtitle><date>2016-05-01</date><risdate>2016</risdate><volume>48</volume><issue>2</issue><spage>192</spage><epage>217</epage><pages>192-217</pages><issn>1074-0708</issn><eissn>2056-7405</eissn><abstract>This study investigates consumer preferences for a marketing system that improves integration of farmers into a local food system. Attribute-based methods are used to estimate consumer willingness to pay for a locally grown product that is bundled with a local food bank (LFB) donation. Estimates reveal that, on average, households are willing to pay 11% more for locally grown relative to nonlocal agricultural products. When the locally grown product attribute is combined with a donation to support a LFB, the premium nearly doubles. 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subjects | Agriculture Consumers Distribution channels Donations Farmers markets Farms Federal regulation Food Food products Food programs Food supply Households Local food systems Retail stores Sales Willingness to pay |
title | SUPPORTING LOCAL FOOD SYSTEM DEVELOPMENT THROUGH FOOD PRICE PREMIUM DONATIONS: A POLICY PROPOSAL |
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