One cigarette is one too many: evaluating a light smoker-targeted media campaign

BackgroundLight smokers represent an increasing share of adult smokers in various parts of the world including New York City (NYC). Since 2007, the NYC Department of Health and Mental Hygiene has aired hard-hitting antitobacco media campaigns paired with time-limited nicotine replacement therapy (NR...

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Veröffentlicht in:	Tobacco control 2015-07, Vol.24 (4), p.362-368
Hauptverfasser:	Jasek, John P, Johns, Michael, Mbamalu, Ijeoma, Auer, Kari, Kilgore, Elizabeth A, Kansagra, Susan M
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Adult Aged Cigarettes Cross-Sectional Studies Female Health Knowledge, Attitudes, Practice Health risk assessment Health risks Humans Light Male Mass Media Middle Aged New York City Smoking Smoking Cessation - methods Smoking Cessation - psychology Young Adult
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