Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values

The efforts of businesses, governmental and non‐governmental organizations notwithstanding, unsustainable consumption continues to threaten society's vision of sustainable development. Green purchasing, therefore, offers a chance of reducing negative environmental impacts and promoting sustaina...

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Veröffentlicht in:Sustainable development (Bradford, West Yorkshire, England) West Yorkshire, England), 2016-03, Vol.24 (2), p.124-135
Hauptverfasser: Awuni, Joseph Agebase, Du, Jianguo
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container_title Sustainable development (Bradford, West Yorkshire, England)
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creator Awuni, Joseph Agebase
Du, Jianguo
description The efforts of businesses, governmental and non‐governmental organizations notwithstanding, unsustainable consumption continues to threaten society's vision of sustainable development. Green purchasing, therefore, offers a chance of reducing negative environmental impacts and promoting sustainable development. Yet, the question of how to encourage green purchasing behaviour remains poorly understood. Based on the theory of consumption values, this paper examines the antecedents of green purchasing intentions among young adults in Chinese cities. The structural equation modeling (SEM) technique was applied to data collected from 309 respondents by means of a mall‐intercept survey. The findings indicate that social and emotional values are positively related to young adults’ green purchasing intentions, but functional, conditional and epistemic values are not significantly related to green purchasing intentions. This paper has verified the contribution of the theory of consumption values to the green purchasing intentions of young adults in Chinese cities. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment
doi_str_mv 10.1002/sd.1613
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source Wiley Online Library Journals Frontfile Complete; PAIS Index; Business Source Complete
subjects Adults
China
Cities
Consumer behavior
Consumption
consumption values
Economic theory
Environmental impact
Government procurement
Green procurement
green purchasing
Mathematical analysis
Mathematical models
NGOs
Nongovernmental organizations
Purchasing
Respondents
Social values
Sustainability
Sustainable consumption
Sustainable development
Sustainable use
Young adults
title Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values
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