Changing Social Norm Compliance with Noninvasive Brain Stimulation

All known human societies have maintained social order by enforcing compliance with social norms. The biological mechanisms underlying norm compliance are, however, hardly understood. We show that the right lateral prefrontal cortex (rLPFC) is involved in both voluntary and sanction-induced norm com...

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Veröffentlicht in:Science (American Association for the Advancement of Science) 2013-10, Vol.342 (6157), p.482-484
Hauptverfasser: Ruff, C. C., Ugazio, G., Fehr, E.
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Ugazio, G.
Fehr, E.
description All known human societies have maintained social order by enforcing compliance with social norms. The biological mechanisms underlying norm compliance are, however, hardly understood. We show that the right lateral prefrontal cortex (rLPFC) is involved in both voluntary and sanction-induced norm compliance. Both types of compliance could be changed by varying the neural excitability of this brain region with transcranial direct current stimulation, but they were affected in opposite ways, suggesting that the stimulated region plays a fundamentally different role in voluntary and sanction-based compliance. Brain stimulation had a particularly strong effect on compliance in the context of socially constituted sanctions, whereas it left beliefs about what the norm prescribes and about subjectively expected sanctions unaffected. Our findings suggest that rLPFC activity is a key biological prerequisite for an evolutionary and socially important aspect of human behavior.
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subjects Acceptability
Adolescent
Adult
Alterations
Anger
Anthropology
Behavioral neuroscience
Biological and medical sciences
Brain
Cortexes
Deep Brain Stimulation
Economic sanctions
Fairness
Female
Fundamental and applied biological sciences. Psychology
Human
Human behavior
Humans
Male
Mental stimulation
Neurology
Norms
Prefrontal cortex
Prefrontal Cortex - physiology
Sanctions
Social Change
Social evolution
Social interaction
Social norms
Social Responsibility
Statistical Data
Stimulation
Vertebrates: nervous system and sense organs
Young Adult
title Changing Social Norm Compliance with Noninvasive Brain Stimulation
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