Identifying and treating unobserved heterogeneity with FIMIX-PLS: Part II – A case study

Purpose - Part I of this article ( European Business Review , Volume 28, Issue 1) offered an overview of unobserved heterogeneity in the context of partial least squares structural equation modeling (PLS-SEM), its prevalence and challenges for social sciences researchers. This paper aims to provide...

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Veröffentlicht in:	European business review 2016-01, Vol.28 (2), p.208-224
Hauptverfasser:	Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Computer programs Heterogeneity Least squares method Mathematical analysis Mathematical models Segments Software
Online-Zugang:	Volltext
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