Thai Consumer's Expectations and Satisfaction of Services Obtained from Domestic Low-cost Airlines

This paper aims to study Thai consumers' expectations and satisfaction of services obtained from domestic low-cost airlines. Service marketing mix is employed to compare and analyze the effects on the two components. Relationships between personal characteristics and the consumer's expecta...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of applied sciences (Asian Network for Scientific Information) 2014-01, Vol.14 (1), p.1-1
Hauptverfasser:	Charoensettasilp, Sittichai, Wu, Chong
Format:	Artikel
Sprache:	eng
Schlagworte:	Airlines Bangkok Consumption Demographics Domestic Marketing Occupation Sampling
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!