Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability

More and more firms are leveraging design as a resource to gain the upper hand in today's competitive business market. To this end, this study draws on the resource‐based view (RBV) of the firm to examine the relationship between customer and supplier involvement in the design process and new p...

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Veröffentlicht in:	The Journal of product innovation management 2014-03, Vol.31 (2), p.313-328
Hauptverfasser:	Menguc, Bulent, Auh, Seigyoung, Yannopoulos, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	Boundary conditions Competitive advantage Gain High tech industries Innovation Innovations Markets Moderators Product design Product development Product innovation Radicals Studies Suppliers
Online-Zugang:	Volltext
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