Pricing private data

We consider a market where buyers can access unbiased samples of private data by appropriately compensating the individuals to whom the data corresponds (the sellers) according to their privacy attitudes. We show how bundling the buyers’ demand can decrease the price that buyers have to pay per data...

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Bibliographische Detailangaben
Veröffentlicht in:	Electronic markets 2015-06, Vol.25 (2), p.109-123
Hauptverfasser:	Gkatzelis, Vasilis, Aperjis, Christina, Huberman, Bernardo A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Bundling Business and Management Data points e-Commerce/e-business Electronic commerce Expected values Individuals Information industry IT in Business Markets Niche marketing Optimization Pricing Pricing policies Privacy Purchasing Risk aversion Sampling Social networks Special Theme Studies
Online-Zugang:	Volltext
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