The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

The importance of team brand associations in sport management research is well documented, but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal quanti...

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Veröffentlicht in:	Journal of sport management 2016-03, Vol.30 (2), p.117-134
Hauptverfasser:	Kunkel, Thilo, Doyle, Jason P, Funk, Daniel C, Du, James, McDonald, Heath
Format:	Artikel
Sprache:	eng
Schlagworte:	Australian football Brand loyalty Consumers Professional football Sports management Sports marketing Studies
Online-Zugang:	Volltext
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