Strategic Decision Making for the Triple Bottom Line
Corporate social responsibility (CSR) has become a mandate for strategic managers and is often an important element of a differentiation strategy, but there is little research on how managers can make socially responsible decisions within the context of competitive strategy. In this study we explain...
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| Veröffentlicht in: | Business strategy and the environment 2016-03, Vol.25 (3), p.193-204 |
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| container_title | Business strategy and the environment |
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| creator | McWilliams, Abagail Parhankangas, Annaleena Coupet, Jason Welch, Eric Barnum, Darold T. |
| description | Corporate social responsibility (CSR) has become a mandate for strategic managers and is often an important element of a differentiation strategy, but there is little research on how managers can make socially responsible decisions within the context of competitive strategy. In this study we explain how data envelopment analysis (DEA) results can be used to determine the trade‐offs inherent in managing the triple bottom line of profits, people and the planet. Once the trade‐offs are well understood, managers can implement sustainable competitive strategies that incorporate socially responsible decisions. Using public data from the electric power generation industry, we demonstrate how DEA can be utilized to determine the trade‐offs between efficiency, costs and pollution reduction, allowing managers to make and champion socially responsible decisions. We discuss the general applicability of our method for making strategic decisions incorporating the triple bottom line. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment |
| doi_str_mv | 10.1002/bse.1867 |
| format | Article |
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| ispartof | Business strategy and the environment, 2016-03, Vol.25 (3), p.193-204 |
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| language | eng |
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| subjects | Business Business competition Corporate responsibility Corporate Social Responsibility Data envelopment analysis DEA Decision making Differentiation Strategy Electric power Electric power generation Electric utilities Environmental Responsibility Operations research Pollution abatement Pollution control Social responsibility Stakeholder Engagement Strategic planning Strategy Sustainability Sustainability reporting Tradeoffs Triple Bottom Line |
| title | Strategic Decision Making for the Triple Bottom Line |
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