Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity
What factors drive mall loyalty of male and female shoppers? A literature-based model was tested in two North American shopping malls (regular and upscale) with 905 shoppers (476 women and 429 men). The findings reveal that atmosphere affects mall loyalty and shoppers' identification with the m...
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| Veröffentlicht in: | Journal of business research 2016-03, Vol.69 (3), p.1219-1227 |
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| container_title | Journal of business research |
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| creator | Haj-Salem, Narjes Chebat, Jean Charles Michon, Richard Oliveira, Sandra |
| description | What factors drive mall loyalty of male and female shoppers? A literature-based model was tested in two North American shopping malls (regular and upscale) with 905 shoppers (476 women and 429 men). The findings reveal that atmosphere affects mall loyalty and shoppers' identification with the mall. In the case of male shoppers, the drivers of mall loyalty are mall atmosphere, prices, and identification with the mall. With female shoppers, the drivers are mall's atmosphere, its physical design, and the perceived quality of products and services. The findings should guide managers in the allocation of resources to enhance mall image and attract more male shoppers. |
| doi_str_mv | 10.1016/j.jbusres.2015.09.011 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2016-03, Vol.69 (3), p.1219-1227 |
| issn | 0148-2963 1873-7978 |
| language | eng |
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| source | Access via ScienceDirect (Elsevier) |
| subjects | Atmosphere Brand image Brand loyalty Brands Economics Gender Gender differences Gender differentiation Identification with the mall Mall loyalty North America Perception Perceptions Self-congruity Shopping centers Shopping centres Studies |
| title | Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity |
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