Pathways for GHG emission reduction in Norwegian road transport sector: Perspective on consumption of passenger car transport and electricity mix

•We present technology driven and reduced consumption approaches for GHG reduction.•We evaluate role of Guarantee of Origin certification for electricity mix.•Pro-simplicity approach requires 25% reduction in passenger car transport.•Combination approach entails 19% mobility reduction. Electrification of the transport sector is considered as a solution to reduce greenhouse gases (GHGs) emissions and achieve sustainable mobility. Specifically in the case of electrification of passenger vehicles, various industrial and policy initiatives have been introduced. In this article, we present and assess three approaches – pro-technology, pro-simplicity and mix (of the aforementioned approaches) – to achieve target emission reductions in the Norwegian road transport sector. We also assess the influence of including ‘Guarantee of Origin’ certification for the electricity production in accounting for typical consumption electricity mix in Norway. Results show that for the same reductions in tail-pipe GHG emissions, pro-technology, pro-simplicity, and the mix scenario offer 22%, 29% and 28% reduction in the life cycle GHG emissions respectively, compared to the reference scenario in year 2020. However, the pro-simplicity scenario requires 25% reduction in vehicle-km driven compared to the pro-technology scenario, which provides the same passenger car mobility as in the reference case. When the GHG intensity of the electricity mix used to power EVs is corrected to account for actual consumption mix in Norway, a 13% reduction in the net GHG benefit of pro-technology scenario is observed.