Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea

Facilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM ser...

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Veröffentlicht in:	Telecommunications policy 2015-09, Vol.39 (8), p.658-677
Hauptverfasser:	Oghuma, Apollos Patricks, Chang, Younghoon, Libaque-Saenz, Christian Fernando, Park, Myeong-Cheol, Rho, Jae Jeung
Format:	Artikel
Sprache:	eng
Schlagworte:	Comparative analysis Consumer attitudes Consumer preferences Continuance usage intention Data points Electrochemical machining Expectation-confirmation model Instant messaging Instant messaging systems Interoperability Joyn KakaoTalk Mathematical analysis Mobile instant messaging applications Quantitative psychology South Korea Studies Telecommunications Telecommunications industry Telecommunications policy Third party Traction User behavior
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