Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea
Facilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM ser...
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| Veröffentlicht in: | Telecommunications policy 2015-09, Vol.39 (8), p.658-677 |
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| creator | Oghuma, Apollos Patricks Chang, Younghoon Libaque-Saenz, Christian Fernando Park, Myeong-Cheol Rho, Jae Jeung |
| description | Facilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM service has been replacing telecommunications operators (telcos)׳ short message service, and because third-party MIM applications are those gaining meaningful traction, this trend is threatening the telecommunications industry as it leads to losses in telcos׳ revenues. To cope with this onslaught of third-party MIM applications, telcos launched Joyn, their own MIM application. However, despite their similar technical characteristics, Joyn still lacks user traction. It is critical, therefore, to understand the antecedents to continuance use intention of MIM applications in both contexts. Based on the expanded expectation-confirmation model (ECM), the present research develops a benefit-confirmation model that examines the antecedents to continuance intention to use MIM applications, while provides a comparative analysis of two popular MIM applications in Korea—KakaoTalk (third-party) and Joyn (telcos). A total of 467 data point were collected online. The structural equation modeling results of the total sample provide support for ECM-related hypotheses as well as for significant effects of net benefits and network benefits on continuance intention to use MIM applications, while the comparative analysis suggests that KakaoTalk׳s prominent features are hedonic in nature, whereas, Joyn׳s main attribute is its interoperability. The implications of these findings are discussed.
•We examine drivers of usage intention of mobile instant messaging (MIM) applications.•We compare results from KakaoTalk (third-party) and Joyn (telco).•Perceived benefits and network benefits play an important role on usage intention.•Enjoyment is significant in KakoTalk and network benefits in Joyn.•Hedonic features of KakoTalk may be the potential cause of its success. |
| doi_str_mv | 10.1016/j.telpol.2015.07.009 |
| format | Article |
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•We examine drivers of usage intention of mobile instant messaging (MIM) applications.•We compare results from KakaoTalk (third-party) and Joyn (telco).•Perceived benefits and network benefits play an important role on usage intention.•Enjoyment is significant in KakoTalk and network benefits in Joyn.•Hedonic features of KakoTalk may be the potential cause of its success.</description><identifier>ISSN: 0308-5961</identifier><identifier>EISSN: 1879-3258</identifier><identifier>DOI: 10.1016/j.telpol.2015.07.009</identifier><identifier>CODEN: TEPODJ</identifier><language>eng</language><publisher>Kidlington: Elsevier Ltd</publisher><subject>Comparative analysis ; Consumer attitudes ; Consumer preferences ; Continuance usage intention ; Data points ; Electrochemical machining ; Expectation-confirmation model ; Instant messaging ; Instant messaging systems ; Interoperability ; Joyn ; KakaoTalk ; Mathematical analysis ; Mobile instant messaging applications ; Quantitative psychology ; South Korea ; Studies ; Telecommunications ; Telecommunications industry ; Telecommunications policy ; Third party ; Traction ; User behavior</subject><ispartof>Telecommunications policy, 2015-09, Vol.39 (8), p.658-677</ispartof><rights>2015 Elsevier Ltd</rights><rights>Copyright Butterworth-Heinemann Sep 2015</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c600t-1304a936b7a569c61c2511daf57310b5ee9d89d7fea0edea3b13015bec141fb3</citedby><cites>FETCH-LOGICAL-c600t-1304a936b7a569c61c2511daf57310b5ee9d89d7fea0edea3b13015bec141fb3</cites><orcidid>0000-0003-1421-5777</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/j.telpol.2015.07.009$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,780,784,3548,27865,27923,27924,45994</link.rule.ids></links><search><creatorcontrib>Oghuma, Apollos Patricks</creatorcontrib><creatorcontrib>Chang, Younghoon</creatorcontrib><creatorcontrib>Libaque-Saenz, Christian Fernando</creatorcontrib><creatorcontrib>Park, Myeong-Cheol</creatorcontrib><creatorcontrib>Rho, Jae Jeung</creatorcontrib><title>Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea</title><title>Telecommunications policy</title><description>Facilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM service has been replacing telecommunications operators (telcos)׳ short message service, and because third-party MIM applications are those gaining meaningful traction, this trend is threatening the telecommunications industry as it leads to losses in telcos׳ revenues. To cope with this onslaught of third-party MIM applications, telcos launched Joyn, their own MIM application. However, despite their similar technical characteristics, Joyn still lacks user traction. It is critical, therefore, to understand the antecedents to continuance use intention of MIM applications in both contexts. Based on the expanded expectation-confirmation model (ECM), the present research develops a benefit-confirmation model that examines the antecedents to continuance intention to use MIM applications, while provides a comparative analysis of two popular MIM applications in Korea—KakaoTalk (third-party) and Joyn (telcos). A total of 467 data point were collected online. The structural equation modeling results of the total sample provide support for ECM-related hypotheses as well as for significant effects of net benefits and network benefits on continuance intention to use MIM applications, while the comparative analysis suggests that KakaoTalk׳s prominent features are hedonic in nature, whereas, Joyn׳s main attribute is its interoperability. The implications of these findings are discussed.
•We examine drivers of usage intention of mobile instant messaging (MIM) applications.•We compare results from KakaoTalk (third-party) and Joyn (telco).•Perceived benefits and network benefits play an important role on usage intention.•Enjoyment is significant in KakoTalk and network benefits in Joyn.•Hedonic features of KakoTalk may be the potential cause of its success.</description><subject>Comparative analysis</subject><subject>Consumer attitudes</subject><subject>Consumer preferences</subject><subject>Continuance usage intention</subject><subject>Data points</subject><subject>Electrochemical machining</subject><subject>Expectation-confirmation model</subject><subject>Instant messaging</subject><subject>Instant messaging systems</subject><subject>Interoperability</subject><subject>Joyn</subject><subject>KakaoTalk</subject><subject>Mathematical analysis</subject><subject>Mobile instant messaging applications</subject><subject>Quantitative psychology</subject><subject>South Korea</subject><subject>Studies</subject><subject>Telecommunications</subject><subject>Telecommunications industry</subject><subject>Telecommunications policy</subject><subject>Third party</subject><subject>Traction</subject><subject>User behavior</subject><issn>0308-5961</issn><issn>1879-3258</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqNkcFu1DAURSNEJYaWP2BhiQ2bhOfxOIlZIJUKKG0lNrO3XpyX4qljBzsz0nxI_7dOhxWLipXlq3OPZN-ieM-h4sDrT7tqJjcFV62BywqaCkC9Kla8bVQp1rJ9XaxAQFtKVfM3xduUdgC84QpWxeNX8jTYuTTBDzaOONvg2Rh6cmwIkU0hzSX2YXrOO_qNB5vjMGSms46Y9WlGP7ORUsJ76-8ZTpOz5lmUPrNLZsI4Ycz3AzH06I7JpkVwiw8Ytugectqzm3D0WcZuQyS8KM4GdIne_T3Pi-33b9ur6_Lu14-fV5d3pakB5pIL2KASddegrJWpuVlLznscZCM4dJJI9a3qm4EQqCcUXW5w2ZHhGz504rz4eNJOMfzZU5r1aJMh59BT2CfNm6aFNQBs_gOVrRJKiAX98A-6C_uYH75QvFVK1nWbqc2JMjGkFGnQU7QjxqPmoJdV9U6fVtXLqhoanVfNtS-nGuVvOViKOhlL3lBvI5lZ98G-LHgCltCvZw</recordid><startdate>20150901</startdate><enddate>20150901</enddate><creator>Oghuma, Apollos Patricks</creator><creator>Chang, Younghoon</creator><creator>Libaque-Saenz, Christian Fernando</creator><creator>Park, Myeong-Cheol</creator><creator>Rho, Jae Jeung</creator><general>Elsevier Ltd</general><general>Butterworth-Heinemann</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7SP</scope><scope>7TQ</scope><scope>8BJ</scope><scope>8FD</scope><scope>DHY</scope><scope>DON</scope><scope>FQK</scope><scope>JBE</scope><scope>L7M</scope><orcidid>https://orcid.org/0000-0003-1421-5777</orcidid></search><sort><creationdate>20150901</creationdate><title>Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea</title><author>Oghuma, Apollos Patricks ; Chang, Younghoon ; Libaque-Saenz, Christian Fernando ; Park, Myeong-Cheol ; Rho, Jae Jeung</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c600t-1304a936b7a569c61c2511daf57310b5ee9d89d7fea0edea3b13015bec141fb3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Comparative analysis</topic><topic>Consumer attitudes</topic><topic>Consumer preferences</topic><topic>Continuance usage intention</topic><topic>Data points</topic><topic>Electrochemical machining</topic><topic>Expectation-confirmation model</topic><topic>Instant messaging</topic><topic>Instant messaging systems</topic><topic>Interoperability</topic><topic>Joyn</topic><topic>KakaoTalk</topic><topic>Mathematical analysis</topic><topic>Mobile instant messaging applications</topic><topic>Quantitative psychology</topic><topic>South Korea</topic><topic>Studies</topic><topic>Telecommunications</topic><topic>Telecommunications industry</topic><topic>Telecommunications policy</topic><topic>Third party</topic><topic>Traction</topic><topic>User behavior</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Oghuma, Apollos Patricks</creatorcontrib><creatorcontrib>Chang, Younghoon</creatorcontrib><creatorcontrib>Libaque-Saenz, Christian Fernando</creatorcontrib><creatorcontrib>Park, Myeong-Cheol</creatorcontrib><creatorcontrib>Rho, Jae Jeung</creatorcontrib><collection>CrossRef</collection><collection>Electronics & Communications Abstracts</collection><collection>PAIS Index</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Technology Research Database</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>Advanced Technologies Database with Aerospace</collection><jtitle>Telecommunications policy</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Oghuma, Apollos Patricks</au><au>Chang, Younghoon</au><au>Libaque-Saenz, Christian Fernando</au><au>Park, Myeong-Cheol</au><au>Rho, Jae Jeung</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea</atitle><jtitle>Telecommunications policy</jtitle><date>2015-09-01</date><risdate>2015</risdate><volume>39</volume><issue>8</issue><spage>658</spage><epage>677</epage><pages>658-677</pages><issn>0308-5961</issn><eissn>1879-3258</eissn><coden>TEPODJ</coden><abstract>Facilitated by advancement in technology, today, usage of mobile instant messaging (MIM) applications is a dominant global phenomenon that permeates every part of the world. This phenomenon results in drastic shift in customer attitude and behavior on how to connect and interact with others. MIM service has been replacing telecommunications operators (telcos)׳ short message service, and because third-party MIM applications are those gaining meaningful traction, this trend is threatening the telecommunications industry as it leads to losses in telcos׳ revenues. To cope with this onslaught of third-party MIM applications, telcos launched Joyn, their own MIM application. However, despite their similar technical characteristics, Joyn still lacks user traction. It is critical, therefore, to understand the antecedents to continuance use intention of MIM applications in both contexts. Based on the expanded expectation-confirmation model (ECM), the present research develops a benefit-confirmation model that examines the antecedents to continuance intention to use MIM applications, while provides a comparative analysis of two popular MIM applications in Korea—KakaoTalk (third-party) and Joyn (telcos). A total of 467 data point were collected online. The structural equation modeling results of the total sample provide support for ECM-related hypotheses as well as for significant effects of net benefits and network benefits on continuance intention to use MIM applications, while the comparative analysis suggests that KakaoTalk׳s prominent features are hedonic in nature, whereas, Joyn׳s main attribute is its interoperability. The implications of these findings are discussed.
•We examine drivers of usage intention of mobile instant messaging (MIM) applications.•We compare results from KakaoTalk (third-party) and Joyn (telco).•Perceived benefits and network benefits play an important role on usage intention.•Enjoyment is significant in KakoTalk and network benefits in Joyn.•Hedonic features of KakoTalk may be the potential cause of its success.</abstract><cop>Kidlington</cop><pub>Elsevier Ltd</pub><doi>10.1016/j.telpol.2015.07.009</doi><tpages>20</tpages><orcidid>https://orcid.org/0000-0003-1421-5777</orcidid></addata></record> |
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| identifier | ISSN: 0308-5961 |
| ispartof | Telecommunications policy, 2015-09, Vol.39 (8), p.658-677 |
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| source | Elsevier ScienceDirect Journals Complete; PAIS Index |
| subjects | Comparative analysis Consumer attitudes Consumer preferences Continuance usage intention Data points Electrochemical machining Expectation-confirmation model Instant messaging Instant messaging systems Interoperability Joyn KakaoTalk Mathematical analysis Mobile instant messaging applications Quantitative psychology South Korea Studies Telecommunications Telecommunications industry Telecommunications policy Third party Traction User behavior |
| title | Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications: A comparative analysis of KakaoTalk and Joyn in Korea |
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