Managed Not Missing: Young Women’s Discourses of Sexual Desire Within a Postfeminist Heterosexual Marketplace

Our article describes findings from a project exploring sexual agency and desire among young women, focusing on the negotiation of sexuality within relationship contexts. Adopting a social constructionist framework, we used discourse analysis to examine semi-structured, audio-taped interviews with 39 Canadian young women (aged 18–26). Three related interpretive repertoires were identified, namely, (a) Sex as Relationship Hygiene (i.e., beneficial to the health of one’s relationship), (b) Sex as Exercise-esque (i.e., part of a wellness regime), and (c) Sex as Economy Exchange (i.e., a commodifiable practice within the heterosexual marketplace). Desire was not absent from participants’ accounts, however, it was channeled into specific forms of sexual expression and mediated by multiple and competing cultural imperatives. The interpretive repertoires provided spaces for agentic sex within which subjective sexual desire was not the primary motive but rather was subordinate to a rhetoric of self- and relationship improvement as a key register of sexuality. We discuss these findings in the context of postfeminist directives about sexual desirability and proficiency that young women must traverse as they develop ideas about successful female sexuality within heterosexual relationships.