Functional food product development – Opportunities and challenges for food manufacturers

Functional foods, being one of the major food categories of the global health and wellness market, are becoming a major focus of new product development (NPD) in the food industry. Functional food product development (FFPD) is a complex process with success factors that are somewhat different from t...

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Veröffentlicht in:Trends in food science & technology 2013-03, Vol.30 (1), p.27-37
Hauptverfasser: Khan, Rao Sanaullah, Grigor, John, Winger, Ray, Win, Alan
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container_title Trends in food science & technology
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creator Khan, Rao Sanaullah
Grigor, John
Winger, Ray
Win, Alan
description Functional foods, being one of the major food categories of the global health and wellness market, are becoming a major focus of new product development (NPD) in the food industry. Functional food product development (FFPD) is a complex process with success factors that are somewhat different from those of traditional new food product development. This review focuses on the need to evolve from a traditional NPD approach, toward an integrative and innovative approach involving cooperative networks and techniques of commercialization. Greater focus on a product-oriented NPD portfolio and diverse multiple external partners have been suggested as key factors for accelerating the progress of FFPD. ► Functional food product development is a complex process with success factor different than traditional food NPD. ► A brief comparison of traditional food NPD and functional food product development (FFPD). ► How to evolve from traditional NPD activities and practices to effectively succeed in FFPD. ► An integrative and innovative approach involving cooperative networks and techniques of commercialization as a way forward. ► New innovation business models (open innovation) highlighted to show various approaches to succeed in this sector.
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subjects Biological and medical sciences
Categories
commercialization
Food industries
food industry
Foods
Functional foods
Fundamental and applied biological sciences. Psychology
Health
Markets
Networks
Product development
Trends
title Functional food product development – Opportunities and challenges for food manufacturers
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