Cross-Sex Context as a Factor in Persuasibility Sex Differences

This study explores the hypothesis that previous reports of greater female persuasibility may have been confounded by the cross-sex context of the communication situation. Utilizing live male and female communicators within a fully randomized repeated-measures design, the data indicate moderate supp...

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Veröffentlicht in:Social psychology quarterly 1985-09, Vol.48 (3), p.269-276
Hauptverfasser: Ward, David A., Seccombe, Karen, Bendel, Robert, Carter, Lewis F.
Format: Artikel
Sprache:eng
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