Buyer and supplier attractiveness in a strategic relationship — A dyadic multiple-case study

In a strategic buyer–supplier relationship (BSR), both the buyer and the supplier aim to leverage the relationship for gaining competitive advantage. Since strategic BSR requires a lot of effort from both parties, firms have become very selective in terms of with whom they engage in a strategic BSR....

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Veröffentlicht in:	Industrial marketing management 2015-10, Vol.50, p.128-141
Hauptverfasser:	Tanskanen, Kari, Aminoff, Anna
Format:	Artikel
Sprache:	eng
Schlagworte:	Attraction Buyer–supplier relationship Competitive advantage Dyadic multiple case study Market strategy Relationship marketing Studies Supply chain management Vendor supplier relations
Online-Zugang:	Volltext
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