“God, I have so many ashtrays!” Dependences and dependencies in consumer–possession relationships
Tourist souvenirs are a typical example of special possessions that may convey deep meanings to consumers' life. Prior studies assume that consumers have enduring and stable relationships with such possessions resulting from their role in identity construction. They tend to neglect the influenc...
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Veröffentlicht in: | Journal of business research 2016-01, Vol.69 (1), p.94-109 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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